Project: Trade Show Wall

Large scale trade show wall adds drama

This international client had the booth layout finished and needed a graphic to add impact

Trade show graphics ideally have a single thought paired with a simple and interesting image. Because this client used a variety of stock photos it was important to showcase those images in a unique way.

I had just finished a standards document for trade show graphics, so logo placement, image style, and type treatments were worked out.

Original art for giant booth back wall
booth wall art
booth back wall on site at trade show
booth back wall on site at trade show

The site image was sent from the German coordinator, who pronounced the booth a complete success. The image includes a note showing the typical booth at the show, so this booth really stood out.