Project: DSO Education Concert brochure

Concert promotion for DSO Education department

4 panel handout brochure to promote concerts for families, educational series, and by civic ensembles

Challenge

Brochure to highlight each concert type, show the season calendar, show the sponsor list, and be engaging to potential concertgoers.

Goals

  • clearly define each type of concert series
  • engage potential concertgoers
  • easy to read calendar

Results

  • each concert series has a unique color
  • lively format with color ribbons and lots of photos of kids learning, listening, and playing
  • fold-out calendar shows details for each concert and is easy to identify concert type with color coding

 

4 panel folding flyer with descriptions of concert series and how to order tickets
left to right: front cover, back cover, bottom inside panel, top inside panel
4 panel civic series calendar of concerts
The back side shows the full season calendar, color coded by type