Project: Drive Safely Work Week

Campaign for Employers to Encourage Safe Driving

The Drive Safely Work Week campaign is a web-based campaign targeted to employers to encourage safe-driving practices for all employees—not just company car drivers.

Challenge

Design and create a campaign website for employers, along with coordinating print and web-based graphics for employees.

Goals

  • design compelling print pieces that are easy to read and distribute
  • design and create a campaign website and preview website
  • social media and print graphics for employers to share

Results

  • pdf files with sheets for employers and sheets to distribute to employees
  • preview website to encourage downloads; web page with form to access download; website with all materials and graphics available, as well as tips and resource links
  • graphics optimized for twitter and facebook, and a series of web-ad sized banners

What is Drive Safely Work Week (DSWW)?

DSWW is targeted to employers with vehicle fleets, encouraging them to promote safe-driving practices to the rest of the company as well as the local community. Large companies, government agencies, and small companies have all downloaded materials.

The campaign features guides for campaign managers, activity ideas, posters, handouts, and social media graphics. It dives deep into a topic with a different focus for each day.

2017: Drowsy, Distracted, or Focused...Your Decisions Drive Your Safety

2016 marked the 8th year I’ve been working on this campaign so we have a good system in place. First, the poster and print pieces are designed, along with graphics and icons that are also used in presentations, etc. I get started on the website while the print pieces go through the approval process.

Drowsy, distracted or focused, your decisions drive your safety poster
The poster features a car dashboard with icons for the topics covered in the campaign.
Print pages have text broken in chunks and use bright graphics
screenshot of materials page with divisions by day
The website Materials tab shows handouts and supporting pieces for each day

I also create graphic teasers for materials launch, for the week before DSWW, and shareable graphics for use during the campaign.

DSWW has been promoted across the industry including every year in the Department of Transportation blog.

variety of graphics
Shareable graphics promoting the campaign
clipping of various site promoting dsww2016
A sampling of sites promoting DSWW, including government agencies, industry groups, and others.

Previous Years

There is a family feel to the pieces through the years, but each campaign highlights it’s unique theme.

2009 campaign poster
2009 info sheets for campaign managers
web pages coordinate with the pdf design
front and back of print sheets
The 2012 campaign features a new DSWW logo and more blue tones
front and back of print sheets
2015 featured lots of icons and bright colors
web page
The 2015 website got a cleaner, more focused look
2015 social media graphics

The Future of DSWW

2017 brings a new NETS executive director, so DSWW is likely to evolve in exciting ways.